Our Services

At SWS, we are serious strategists and technicians who take pride in the work we do for our clients. Unlike other advocacy firms, our group also has significant experience in directing and crafting messages, issues, media, polling and positioning for local, state and national campaigns.

Our range of services includes:

• Issue Development and Strategic Positioning - Our firm provides strategic; branding and positioning plans for clients within their respective industries, the legislative/regulatory arena and with the public at large;
• Mobilizing the Grassroots - We specialize in motivating association members, decision-makers and the public at large to engage and support our client's positions;
• Crisis and Issue Management - We help clients respond to crises and other threatening issues, craft rebuttal arguments, and track relevant issues, policies and trends;
• Community Engagement - SWS designs grassroots mobilization plans to motivate and activate association members for engagement in advocacy efforts;
• PR Coaching - Our team offers preparation and training of members to become competent and persuasive communicators with the press;
• Editorial Services - We assist clients in developing collateral materials for internal and external distribution;
• Media Relations - SWS works with our clients to coordinate strategic press release distribution to targeted outlets;
• Internet-Based Outreach - We work with clients to plan internet and web utilization strategies including social networking concepts and distribution/communication structures;
• News Publication Outreach - Our professionals can guide clients through message development and training for editorial board visits and submissions;
• PR Event Strategies - We provide assistance in devising ideas for "earned" media and legislative relationship-building events.